We operate in between two different market ecologies, the Sports and the Arts, Culture and Entertainment industrial ecologies. Therefore, we ought to borrow from both sectors the proper tools which are going to allow us to design and to offer products equal to our customers expectations.

Sport market value
This report describes and evaluates the market for sports globally. It covers two five-year periods, 2014 to 2018, termed the historic period, and 2018 through 2022, the forecast period.

The global sports market reached a value of nearly $488.5 billion in 2018, having grown at a compound annual growth rate (CAGR) of 4.3% since 2014, and is expected to grow at a CAGR of 5.9% to nearly $614.1 billion by 2022.


The Most Popular Sports In The World
Rank Sport Estimated Global Following Primary Sphere of Influence

The Most Popular Sports In The World

Rank Sport Estimated Global Following Primary Sphere of Influence
1 Soccer (Association Football) 4.0 Billion Globally
2 Cricket 2.5 Billion UK and Commonwealth
3 Hockey (Ice and Field) 2 Billion Europe, North America, Africa, Asia, and Australia
4 Tennis 1 Billion Globally
5 Volleyball 900 Million Western Europe and North America
6 Table Tennis 875 Million Globally
7 Basketball 825 Million Globally
8 Baseball 500 Million United States, Caribbean, and Japan
9 Rugby 475 Million UK and Commonwealth
10 Golf 450 Million Western Europe, East Asia, and North America


Sportswear Market Size, Share & Trends Analysis Report By Product

On the basis of end-user, the sportswear market is segmented into men, women, and kids. Men segment had the largest market share of more than 50% in 2018. Growing popularity of sports, such as basketball, cricket, and soccer, is the leading factor driving the segment.

Growth Rate: CAGR of 10.4% from 2019 to 2025
Market size value in 2020: USD 288.42 billion
Revenue forecast in 2025: USD 479.63 billion



*Please, view also more recent reports.


CCI sectors by revenue (US$b) 

Rank SportCCI sectors



Employment (2013, number jobs)
1 Television 477 3,527,000
2 Visual arts 391 6,732 000
3 Newspapers/Mags 354 2,865,000
4 Advertising 285 1,953,000
5 Architecture 222 1,668,000
6 Books 143 3,670,000
7 Performing arts 127 3,538,000
8 Gaming  99 605,000
9 Movies 77 2,484,000
10 Music 65 3,979,000
11 Radio 46 502,000
  Total (minus double-counting) 2,253 29,507,000

Source: Cultural times: the first global map of cultural and creative industries, EY, 2015
* Rounded figure